Dime increase at Rubio’s Baja Grill
Most meals at Rubio’s Baja Grill are worth a dime more
than they were last year.
On Jan. 1, the price of 70 percent of menu items increased by 10
cents.
The price increase affects all franchise stores, following a
decision by the corporate office.
Despite the change, UCLA’s Rubio’s in Ackerman Union
didn’t see a decrease in business.
“Many students did notice a difference, but there’s
still a lot of business,” said Yesica Gerente, the
store’s manager.
Some students like Hazel Pangan didn’t notice the change
at all.
“I’ve always thought Rubio’s was quite
expensive, especially with a student’s budget,” she
said.
A fish taco costs $1.89 at Rubio’s and the most expensive
item at the UCLA restaurant is $5.99 for a combo meal. Pangan just
thought Rubio’s was expensive as usual.
“It’s only 10 cents,” she said.
Compiled by Emi Kojima, Daily Bruin Senior Staff.