Tuesday, January 25
UCLA Advertising and Marketing helps local and national advertisers reach the UCLA market.
UCLA can be a tough place to navigate when finding the right avenues to reach the UCLA community. For many years it was as easy as calling and putting an ad in the Daily Bruin to reach the 60,000+ community. But since 2000, that narrative has changed, and reaching the Generation Z audience at UCLA requires a multi-channel approach.
UCLA Advertising and Marketing is unique because it is run primarily by student account executives who are trained to create media packages to fit the business and budget needs of any advertiser.
UCLA Advertising and Marketing helps local and national advertisers advertise at UCLA though the following methods:
Print at UCLA: The Daily Bruin is published 3x/week and distributed on campus and in Westwood at over 70 locations.
Online at UCLA: We offer advertising on two sites, DailyBruin.com and Bruinwalk.com. Bruinwalk.com is an essential website for UCLA students allowing them to see and share professor reviews and other important information.
Outdoor at UCLA: We offer large full-color signage opportunities on our 25 kiosks placed throughout campus. This is the only outdoor advertising available for business on UCLA’s campus.
Social Media at UCLA: Advertisers can run sponsored posts on the Daily Bruin Twitter and Facebook accounts as well as the @UCLAWhatsBruin Instagram account.
Influencers at UCLA: The campus representative program consists of business interns who can serve as a team of campus reps on the UCLA campus. Businesses can work with this group of students to formulate a personalized approach to reach the UCLA student body.
Daily Bruin Sponsored Content: Businesses are also able to share their stories through sponsored articles such as these.