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 Edward Chiao
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New Bruin Athletic Director Daniel Guerrero is no stranger to
big projects. He revamped the formerly unspectacular UC Irvine
athletic department during his tenure there, bringing its existing
teams to national prominence. But at UCLA, Guerrero inherits a
different set of challenges ““ a big-name sports powerhouse
recently plagued with scandals and a decline in its revenue-driving
sports.
If he is going to be successful, Guerrero must first reignite
our basketball and football programs. Students and alumni will not
forgive 500 records and NCAA violations much longer. This may even
require such decisions as replacing coaches Bob Toledo and Steve
Lavin if they do not make progress next year. He definitely has a
track record for holding coaches to high standards ““ he fired
ten UCI coaches in his first five years ““ but the stakes are
much higher at UCLA.
Guerrero must also recognize his responsibility to students by
considering important issues like improved seating in Pauley and
access to tickets. Under Peter Dalis’ tenure, students often
wound up last in line behind athletic department cronies and alumni
with deep pockets. But Bruin sports also belong to students, and
their access should be a priority.
It’s game time for Guerrero. Expectations for change are
high, and many eyes are watching. Only time will tell if he can
make the game-winner at the buzzer.