Some would say that all people can be divided into two
categories: Coke drinkers and Pepsi drinkers. So what am I? I am
definitely not a Coke drinker. It is not because Coke is too fizzy
or too sweet, it’s because Coke is too deadly.
I’m not talking about the health risks posed by Coke (I am
sure there are health risks associated with drinking any soda,
regardless of the brand). I’m talking about the incidents
that have allegedly taken place in Columbia, India, Turkey and
Indonesia because of the Coca-Cola Company’s bad labor and
environmental practices.
The most recent incidents have taken place in Colombia, where
labor union leaders have allegedly been targeted and killed by
paramilitary personnel who want to break up the labor movement,
according to the Daily Vanguard, Portland State University’s
newspaper.
Even though eight union leaders have been killed so far and
hundreds have been fired, Coca-Cola management continues to turn a
blind eye to the situation, the United Students Against Sweatshops
says on its Web site.
Allegations of human rights abuses and environmental degradation
have also been made in Turkey and Indonesia, according to a Jan. 23
BusinessWeek article.
One could argue that this situation benefits Coke, since not
having to negotiate higher wages and benefits with workers equals
more money. The employees help the Coca-Cola Company make $6.4
billion in sales per year, according to the company Web site, and
they deserve a safe work environment. Instead, Coke has denied any
connection to these human rights violations, according to the
BBC.
Indiaresource.org reports that Coke bottling plants in India
have been extracting an excess of groundwater and are therefore
creating severe water shortages. In order to continue its current
production rate, Coke has had to drill deeper and deeper. This
results in water that smells and tastes strange.
Further investigation has proven the water to be unfit for human
consumption because it has been contaminated. But Coke continues to
sell its poisoned drinks. Have a Coke and a smile? More like have a
Coke and some DDT.
While Coke management may be ignoring the robbing of
people’s livelihood, we should not. Currently Coke is the
beverage provider of the Associated Students UCLA. As we continue
to consume Coke products (including Sprite, Minute Maid, Nestea,
Odwalla and Fanta), we send a message that such human rights
infringements are acceptable. We as students at UCLA have an
opportunity to change that message. Many campuses nationwide have
already successfully kicked Coke off their campus, including New
York University, Rutgers University and Oberlin College.
My personal favorite soda was Vanilla Coke, and no other vanilla
cola measures up. But I would rather not drink it than know that
the brand name I support is one that also supports the blatant
abuse of its workers and consumers.
Hussaini is a fourth-year political science and history
student and a member of the Coke-Free Campus movement.