Shrankhla Holecek’s products for her brand stem from formulas that have existed for over 800 years. Founded in 2016, Holecek said Uma Oils revitalizes skin care and wellness through the principles of Ayurveda, a system of medicine unique to India. Read more...

Photo: Alumna Shrankhla Holecek created Uma Oils, a beauty and wellness brand that incorporates the principles of Ayurveda. Ayurveda, a plant-based system of medicine unique to India ascribes practical lifestyle and diet guidelines to maintain optimal beauty and health, Holecek said. (Amy Dixon/Photo editor)

Miki Rai uploaded an Instagram post after a 12-hour hospital shift, with no intention of going viral. The post – a photo of Rai and three of her classmates standing in scrubs in front of a hospital – gained momentum on Instagram, earning her 1,000 followers. Read more...

Photo: Miki Rai, a nursing school alumna, documents her experiences in health care on her Instagram account. Rai said she hopes to preach perseverance to her followers by openly discussing her highs and lows. (Axel Lopez/Assistant Photo editor)

Hannah Rexinger took great interest in the homemade necklaces she saw while shopping at the Rose Bowl Flea Market. The very next day, the UCLA alumna set out to create her own brand of handmade jewelry – earrings made from clay. Read more...

Photo: Hannah Rexinger created her brand Linden Avenue, where she sells handcrafted earrings through Instagram, in July. The UCLA alumna said she often designs her earrings based on client requests, sometimes adding the requested designs to the brand’s inventory. (Aubrey Yeo/Daily Bruin senior staff)

Isabelle McGrew and Riley Rojas’ clothing brand emerged from feelings of frustration and insecurity. In response, McGrew and Rojas, third- and second-year political science students, respectively, created Izzy & Riley, a college game-day clothing company. Read more...

Photo: Isabelle McGrew and Riley Rojas (left to right), third- and second-year political science students, respectively, created a game day clothing brand dubbed Izzy & Riley. McGrew and Rojas said they hope to expand the currently limited collection of game day clothing currently available to UCLA students. (Photo courtesy of Sarah Lang)