It may seem pretty unattainable for someone on a college student's budget to wear a designer frock seen in Vogue and on celebrities such as Blake Lively, Kate Winslet and Rihanna.
However, in the age of the Internet, that dream dress seen on the red carpet can literally show up at your door for a fraction of the price, courtesy of Rent the Runway at UCLA.
Launched in 2009, Rent the Runway is a website for high-end designer dress rentals, started by Harvard Business School graduates Jenny Fleiss and Jenn Hyman. Read more...
Photo:
Rent the Runway director Tiffany Chao models the Herve Leger dress that will be used in the all-sorority challenge. (Credit: Zenia Photography)