Sidney Selby stumbled upon a particularly infectious beat while browsing YouTube a year ago. He liked it so much that he decided to buy it for $200, and a few months later, released it as a rap song under the name “Panda.”
The song quickly reached unprecedented success and was remixed on Kanye West’s most recent album “The Life of Pablo.” West quickly signed Selby to his music label, and the two collaborated again on the remix of Selby’s new song, “Tiimmy Turner,” which was officially released on Oct. Read more...
Photo: Up and coming rap artists like Desiigner have used free digital streaming platforms like SoundCloud to jump start their music careers, turning away from traditional rap artists’ journeys to fame. (Courtesy of Bennett Raglin/Getty Images for BET Networks)