Music streaming services like Spotify are watching you. With the ability to ascertain consumers’ activities based on time of day and type of music, streaming companies know about the granular data of their customers, from when they exercise to when they sleep, said Gigi Johnson. Read more...
Photo: Professor Gigi Johnson’s research into streaming and playlists landed her the opportunity to speak at an upcoming conference in Germany. She said streaming services collect information on their users based on playlists, providing individualized ads. (Amy Dixon/Photo editor)