A Nobel Memorial Prize winner in economics said companies can incentivize people to act in a particular way by taking advantage of the assumption that people would prefer to continue on the same course of action when faced with a decision. Read more...
Photo: Richard Thaler, an American economist and 2017 Nobel Memorial Prize winner, spoke at the UCLA Anderson School of Management on Tuesday about the use of behavioral economics, particularly the use of “nudges,” to incentivize certain behaviors. (Daanish Bhatti/Daily Bruin)






