UCLA Health is collaborating with marketing experts to incentivize patients to screen themselves at home for cancer. Starting in May, UCLA Health, with the help of researchers at the Anderson School of Management, provided custom letters with take-home colorectal cancer screening kits to encourage patients to use them. Read more...
Photo: (Daily Bruin file photo) UCLA Health officials collaborated with professors from the Anderson School of Business to create custom letters to increase patient use of take-home colon cancer screening kits.





